Standards

Eligibility & Assessment Criteria

• Bachelor's degree or higher in marketing, business, communications, or a related field from a recognised institution — or substantial equivalent professional qualification
• Minimum 5 years of progressive professional experience in digital marketing, with at least 2 years in a consultancy, advisory, or senior strategic role
• Demonstrated ability to develop and deliver integrated digital marketing strategies across multiple channels and platforms
• Documented evidence of consultancy engagements, client briefs, or strategic projects with measurable outcomes (e.g. traffic growth, lead generation, ROI improvement, brand reach)
• Proficiency in digital marketing analytics, performance measurement frameworks, and data-driven decision making
• Evidence of client or stakeholder management experience, including proposals, presentations, or advisory reports
• Professional references from clients, senior colleagues, or industry peers attesting to consultancy competence and professional conduct
• Active engagement in continuing professional development — advanced certifications, industry conferences, thought leadership, or published work in digital marketing
• Commitment to ethical consultancy practice, transparent client communication, data privacy compliance, and adherence to professional standards