Standards

Eligibility & Assessment Criteria

• Bachelor's degree or equivalent qualification in marketing, communications, business, or a related discipline from a recognised institution — or a diploma/certificate in digital marketing from an accredited provider
• Minimum 2 years of verifiable professional experience in a digital marketing role or function
• Demonstrated practical competence across at least three core digital marketing disciplines (e.g. SEO, PPC/paid media, social media marketing, email marketing, content marketing, analytics, or conversion optimisation)
• Portfolio or documented evidence of digital marketing campaigns, projects, or measurable outcomes delivered
• Employer letter, contract, or equivalent documentation confirming digital marketing role and tenure
• Professional references from a line manager, director, or senior client confirming performance and responsibilities
• Evidence of continuing professional development in digital marketing, including relevant certifications, courses, or industry training
• Commitment to ethical digital marketing practice, data privacy compliance, and professional integrity